Consumers Really Pay For All That Video?
| From: VideoNuze - Will Richmond | Wednesday, 06 February 2013 14:10 Consumers Really Pay For All That Video? | |
Cisco has released
its 6th annual Visual Networking Index (VNI) Global Mobile Data Traffic
Forecast, for 2012-2017, with heady growth predictions, including a 13x
increase in mobile data traffic from .9 exabytes/mo in 2012 to 11.2
exabytes/mo in 2017. Cisco points to 4 key growth drivers over the
forecast period: more mobile users (5.2B, up from 4.3B), more mobile
devices/connections (10B, up from 7B), faster average mobile speeds (3.9
mbps, up from .5 mbps) and more mobile video (66% of mobile traffic, up
from 55%).Consumers Really Pay For All That Video?Most intriguing from my perspective is the mobile video forecast. With the proliferation of tablets and smartphones, "mobile" video has become a huge topic of interest in the industry, even though the term still means different things to different people. For Consumers Really Pay For All That Video? example, while some loosely lump viewing video on an iPad within the home over a WiFi network as "mobile" video, I've thought of this as more "portable" video over an extended fixed network. Cisco defines mobile video as carrier-based, which I believe is more accurate.Consumers Really Pay For All That Video?Here in the U.S., one of the big trends over the past year or two has been the phasing out of unlimited data plans by the 2 major wireless carriers, AT&T and Verizon. I experienced this myself last fall, when I moved from a Droid X, which I'd had for 2 1/2 years (and which had an unlimited data plan) to the iPhone 5. Verizon kindly informed me I would now need to choose a data package, as the iPhone 5 wasn't "eligible" for an unlimited plan. While this would give me unlimited talk time and texting, I recognized that for the first time I would actually have to be mindful of my data use if I wanted to avoid overage charges.Consumers Really Pay For All That Video? Read the full story here |
Consumers Really Pay For All That Video?
